“This is valuable to two main audiences: project managers and senior managers . . . useful for dealing with one of the most difficult and pressing management challenges: developing highly innovative new products.”
      —Harvard Business Review

ELIYAHU M. GOLDRATT (1947-2011) was an Israeli physicist, inventor, and philosopher whose unconventional approach to business management made him one of the most sought-after consultants in the world. Through his lectures and writings, as well as his work with such corporations as General Motors, Ford, Proctor & Gamble, and AT&T, Dr. Goldratt’s groundbreaking theories continue to teach businesses to re-examine their basic assumptions in order to compete effectively in the new global marketplace.