“Similar to Chip and Dan Heath’s Made To Stick and Malcolm Gladwell’s The Tipping Point, this book will appeal to those looking to build their business platform.”
      —Library Journal

“Thoroughly researched and informative, the book’s clarity and simplicity of structure are quite refreshing. Gino possesses a wealth of well-constructed research and experience—both inside university labs and in the business world. This book is filled with carefully explained studies that have taken many years to collect and establish, as well as many insights from the business consulting world.”
      —Business World Magazine

“For the general reader desiring to learn more about research studies on some human decision biases and their effects, this book can provide a valuable perspective.”
      —Choice Magazine

“A powerful survey outlining the entire decision-making process, how it gets derailed, and how to get it back on track.”
      —Midwest Book Review

“What separates Sidetracked . . . from some other books on decision making is an in-depth exploration of the ‘human’ obstacles as opposed to the ‘organizational’ obstacles that can inhibit sound decision-making processes.”
      —Business Standard

“If you have always yearned to feel more secure in your decision-making, or at the very least, understand better why even your best-laid plans often go awry, Sidetracked is a straight-forward examination of the forces that affect our decisions which can help raise your awareness and keep you from veering off course.”
      —800 CEO READ

“We are often unaware of the many forces that affect our decisions—sometimes with devastating consequences. In Sidetracked, Francesca Gino identifies and illuminates many of these forces to help us all make decisions that we, our mothers, and our kids will be happier with.”
      —Dan Ariely, Professor of Psychology and Behavioral Economics, Duke University; author of the New York Times bestsellers Predictably Irrational, The Upside of Irrationality, and The Honest Truth about Dishonesty

“Francesca Gino is one of the smartest and most insightful decision researchers in the field. Her clever research informs every page of this book and it will change the way you think about decision making.”
      —Chip Heath, Professor of Organizational Behavior, Stanford Graduate School of Business; co-author, Made to Stick and Switch: How to Change Things When Change is Hard

FRANCESCA GINO is Associate Professor of Business Administration in the Negotiation, Organizations, & Markets Unit at the Harvard Business School. Her research focuses on judgment and decision making, social influence, and ethics and creativity. Her studies have been featured on CNN and NPR, as well as in leading print publications including Economist, Financial Times, New York Times, Newsweek, Scientific American, and Psychology Today.