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The Innovation Blind Spot

Audiobook
Nonfiction: Business
Unabridged   6.5 hour(s)
Publication date: 09/12/2017

The Innovation Blind Spot

Why We Back the Wrong Ideas―and What to Do About It

Available from major retailers or BUY FROM AMAZON
Audio CD ISBN:9781681688572
Digital Download ISBN:9781681688589

Summary

The Innovation Blind Spot provides an insider perspective on a new approach to innovation and has the potential to revolutionize entrepreneurship. The smartest entrepreneurs, investors, and firms will exploit society's blind spots, finding success in opportunities that are currently being overlooked. This book reveals where these opportunities are and how to pursue them.

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Product Description

The world's innovation economy is broken. If you have an idea, depending on who you are or where you live, you might never get a shot. A handful of people in a handful of cities are deciding, behind closed doors, which entrepreneurs get a shot to succeed. The determining factor? Potential profit. We're living in a world where we are struggling to feed, provide energy, and provide quality jobs for a growing population, yet the innovation economy continues to prioritize investing billions in photo-sharing apps and on-demand food delivery services.

The result is a system that doesn't support most entrepreneurs—entrepreneurial activity is at a 30-year low—and a system that doesn't work for investors.

In The Innovation Blind Spot, venture capitalist Ross Baird demonstrates how to fix the problem by helping us find better ideas, looking at people, places, and industries often overlooked. Baird also explores "one-pocket thinking," which ensures ideas are not just benefiting a few people from the top down, but broadly benefiting entrepreneurs, business, and society from the bottom up. Ross's firm, Village Capital, is at the vanguard of a new way to finding ideas that is much more democratic and inclusive, and his method promises to dramatically increase success for everyone involved.

Reviews/Praise

“We know a lot about what it takes to generate new ideas—but so little about how to recognize the ones that are worth pursuing. The Innovation Blind Spot is here to change that. It’s a terrific read, with vivid data and memorable examples to help you stop betting on flops and spot the hits hiding right under your nose.” —Adam Grant, New York Times bestselling author of Originals and Give and Take

“Every single city and community has the power to change the world. But to realize that power, we have to find the ideas and entrepreneurs that people aren’t paying attention to. In The Innovation Blind Spot, Ross shows us how to do just that.” —Brad Feld, cofounder, Foundry Group, and author of Startup Communities

Author Bio

Ross Baird is the founder and CEO of Village Capital, a firm that finds and invests in entrepreneurs solving the most important problems in society. In addition to his work with entrepreneurs worldwide, Ross also serves on the faculty of the University of Virginia, where he teaches entrepreneurship and impact investing.