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The Kelloggs

Audiobook
Nonfiction: Biography, Business, History
Unabridged   14 hour(s)
Publication date: 08/08/2018

2017 National Book Critics Circle Award Finalist

The Kelloggs

The Battling Brothers of Battle Creek

Available from major retailers or BUY FROM AMAZON
Audio CD ISBN:9781684413669
Digital Download ISBN:9781684413676

Summary

Howard Markel gives us the life and times of the Kellogg brothers of Battle Creek: Dr. John Harvey Kellogg and his world-famous Battle Creek Sanitarium medical center, spa, and grand hotel attracted thousands actively pursuing health and well-being.

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Product Description

John Harvey Kellogg was one of America's most beloved physicians; a bestselling author, lecturer, and health-magazine publisher; founder of the Battle Creek Sanitarium; and patron saint of the pursuit of wellness. His youngest brother, Will, was the founder of the Battle Creek Toasted Corn Flake Company, which revolutionized the mass production of food and what we eat for breakfast.

In The Kelloggs, Howard Markel tells the sweeping saga of these two extraordinary men, whose lifelong competition and enmity toward one another changed America's notion of health and wellness from the mid-nineteenth to the mid-twentieth centuries, and who helped change the course of American medicine, nutrition, wellness, and diet.

As Markel chronicles the Kelloggs' fascinating, Magnificent Ambersons—like ascent into the pantheon of American industrialists, we see the vast changes in American social mores that took shape in diet, health, medicine, philanthropy, and food manufacturing during seven decades—changing the lives of millions and helping to shape our industrial age.

Reviews/Praise

“Insightful and entertaining . . . A revealing window into America as it evolved from the Civil War to World War II" —The National Book Review

“In this illuminating account, medical historian Markel chronicles the long-running animosity between Michigan brothers John and Will Kellogg, “the Cain and Abel of America’s heartland” . . . Readers will never look at corn flakes or Post Toasties (created by C.W. Post, who stole the Kelloggs’ recipes) in quite the same way again.” —BookPage

Author Bio

Howard Markel, MD, PhD, is the George E. Wantz Distinguished Professor of the History of Medicine, director of the Center for the History of Medicine at the University of Michigan, and editor in chief of The Milbank Quarterly. His books include Quarantine!, When Germs Travel, and An Anatomy of Addiction.