HighBridge Audio

Skip to Main Content »

Category Navigation:

Search Site

Blown to Bits

Abridged   2.25 hour(s)
Publication date: 04/15/2007

Blown to Bits

How the New Economics of Information Transforms Strategy

Available from major retailers


Blown to Bits demonstrates how companies can re-strategize to take advantage of the new economics of information.

Be the first to review this product
Email to a Friend

Product Description

Richness or reach? For business leaders, it used to be a fundamental strategic tradeoff: focus on "rich" information—customized products and services tailored to a niche market—or reach out to a broad, general market, with watered-down information.

The new economics of information is blowing apart this traditional dichotomy. Increasingly, customers will have rich access to a universe of alternatives, suppliers will exploit direct access to your customers, and competitors will pick off the most profitable parts of your value chain. So where's your competitive advantage?