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Corporate Creativity

Abridged   3 hour(s)
Publication date: 11/01/1999

Corporate Creativity

How Innovation and Improvement Actually Happen

Available from major retailers


Most companies know that their creative performance falls far short of potential, but they don't know what to do about it. Corporate Creativity has the answers.

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Product Description

Turn creativity from a hit-or-miss proposition into something you can count on with this highly praised program. Its co-authors, Alan G. Robinson and Sam Stern, are top thinkers in the field of corporate creativity and together they have advised dozens of major organizations in the United States and abroad. In this convenient audio format, they'll show you how innovation and improvement can actually happen in your corporation.


“I recommend it for pleasure as well as for serious reading.”
      —Philip Crosby

“Fire up your company-wide brainpower to hatch ideas and make sure the ideas reach the people who can implement them.”
      —Business Week

Author Bio

ALAN G. ROBINSON (Professor of Management, University of Massachusetts) and Sam Stern (Professor of Education, Oregon State University)