HighBridge Audio

Skip to Main Content »

Category Navigation:

Search Site
 

Franchise

Audiobook
Nonfiction: Social Science
Unabridged   11 hour(s)
Publication date: 01/07/2020

NEW! Now Available

Franchise

The Golden Arches in Black America

Available from major retailers or BUY FROM AMAZON
Audio CD ISBN:9781684577019
Digital Download ISBN:9781684577002

Summary

From civil rights to Ferguson, Franchise reveals the untold history of how fast food became one of the greatest generators of black wealth in America.

Be the first to review this product
Email to a Friend


Product Description

From civil rights to Ferguson, Franchise reveals the untold history of how fast food became one of the greatest generators of black wealth in America.

Often blamed for the rising rates of obesity and diabetes among black Americans, fast food restaurants like McDonald's have long symbolized capitalism's villainous effects on our nation's most vulnerable communities. But how did fast food restaurants so thoroughly saturate black neighborhoods in the first place? In Franchise, acclaimed historian Marcia Chatelain uncovers a surprising history of cooperation among fast food companies, black capitalists, and civil rights leaders, who—in the troubled years after King's assassination—believed they found an economic answer to the problem of racial inequality. With the discourse of social welfare all but evaporated, federal programs under presidents Johnson and Nixon promoted a new vision for racial justice: that the franchising of fast food restaurants, by black citizens in their own neighborhoods, could finally improve the quality of black life. Synthesizing years of research, Franchise tells a troubling success story of an industry that blossomed the very moment a freedom movement began to whither.

Reviews/Praise

“Well-written... Emphasizes how today’s conversations around fast food in America were shaped by government policies, and examines how the fast-food industry is connected to Black Lives Matter and other social change movements.... Invaluable for those studying the intersections of race, economics, and business in the United States.” —Sarah Schroeder, Library Journal

Author Bio

Marcia Chatelain is a Provost's Distinguished Associate Professor of History and African American Studies at Georgetown University. She is a leading public voice on the history of race, education, and food culture. The author of South Side Girls: Growing up in the Great Migration, Chatelain lives in Washington, DC.