Product Description
In the last decade, no industry has been through as much upheaval and turmoil as the music industry. If you're looking for quick fame and instant success, you're in the wrong field. It's now a democratic, "DIY" business, and any guide to success in these new waters must be told by someone who's already survived them. Giving today's aspiring musicians the practical tools they need to build and maintain a lifelong career, How to Make It in the New Music Business becomes not only a brilliantly compiled tutorial on how to accomplish specific tasks―routing a tour, negotiating contracts, getting paid for Spotify and Pandora plays, or even licensing music to commercials, film, and television―but also a manifesto that encourages musicians to pave their own path. Written in clear, easy-to-follow chapters, Ari Herstand's necessary and definitive handbook promises to redefine what it means to "make it" in the brave new world of professional music.
Reviews/Praise
"An invaluable audio listen no modern musician should be without." —Donovan's Literary Services
"Ari Herstand is a fresh, emerging authority on a music industry that is just taking shape, and a fearless tour guide in a brand-new jungle." —Paul Resnikoff, publisher, Digital Music News
"Reading Ari’s book teaches you what the music industry actually is, not what others think it should be.” —Jeff Price, founder of TuneCore, Audiam
“No one has ever laid out a roadmap to a successful music career in today’s world as Ari has in his book. . . . If you want to take your career seriously, read this book.” —Andrew Leib, artist manager
“Every time Ari Herstand writes about a topic in the music industry, he absolutely nails it. Plus, being a full-time musician himself, his insights are that much more valuable to aspiring artists." —Dave Cool, director of Artist & Industry Outreach, Bandzoogle