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Marketplace 3.0

Nonfiction: Business & Economics / E-Commerce
Unabridged   5.75 hour(s)
Publication date: 03/26/2013

Marketplace 3.0

Rewriting the Rules for Borderless Business

Available from major retailers or BUY FROM AMAZON
Audio CD ISBN:9781622310210
Digital Download ISBN:9781622310227


The CEO of a leading e-commerce platform offers a new collaborative model of global business that spreads the wealth by empowering local vendors.

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Product Description

Hiroshi Mikitani, founder of e-commerce giant Rakuten, has seen the next battleground in the fight for the future of the Internet. Today’s major e-commerce players are quietly building borderless platforms that are overturning the global brick-and-mortar model, and changing the way local businesses think about their customers. But is this good or bad? Rejecting the zero-sum model practiced by some global retailers, who view the Internet purely as a facilitator of speed and profit, Mikitani argues for an alternate model that benefits vendors, customers, and communities alike by empowering players at every step in the process. He shows why emphasizing collaboration over competition, customization over top-down control, and long-term growth over short-term revenue is by far the best use of the Internet’s power.

Rakuten is already pioneering this new model, and Marketplace 3.0 offers colorful examples of its success in Japan and around the world. Marketplace 3.0 is an exciting new vision for global commerce, from a company that’s challenging all the accepted wisdom.


“Naito’s intonation creates an easy-to-understand and relatable delivery. . . . [His] brisk pace keeps the story moving while reflecting the businesslike tone of the material.”

“Narrator Jun Naito’s clear, steady-paced performance helps convey the Rakuten effort to empower its online merchants to deliver . . . the Japenese hospitality concept. . . . A useful addition to the genre of e-commerce business.”
      —Library Journal

“Overall Mikitani weaves an inspiring entrepreneurial story and presents a thought-provoking case for breaking rules.”
      —Publishers Weekly

“Japanese executives aren’t known for bucking the establishment. Hiroshi Mikitani is a rare exception at a time when rebellion is most needed.”
      —Bloomberg BusinessWeek

Author Bio

HIROSHI MIKITANI is the founder and chief executive of Rakuten, a leading player in the global e-commerce market, which owns Kobo and Buy.com, as well as acquisitions in France, Germany, and Brazil. He appeared on the Forbes 400 list for the first time in 2006, and today is ranked at No. 182 with a net worth of $5.6 billion.

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