“Stephen Bowlby’s blunt, hard-driving narration is well matched to Schultz’s direct account. Bowlby portrays Schultz’s passion for the soul of Starbucks: unwavering commitment to the customer’s coffee experience. He excels at voicing Schultz’s confidence and occasional insensitivity to subordinates. This work should be inspirational for managers who seek to anchor daily decisions with guiding principles.”
      —AudioFile

“Business and audio collections alike will relish this!”
      —The Midwest Book Review

“Personal, suspenseful, and surprisingly open. . . . A must for anyone interested in leadership, management, or the quest to connect a brand with the consumer.”
      —Publishers Weekly [starred review]

“An engaging account.”
      —Kirkus

“For anyone looking for insights . . . Onward is essential reading. . . . Schultz comes across in these pages as a genuinely, even disarmingly, nice guy . . . you find yourself cheering him on.”
      —Fortune

HOWARD SCHULTZ is the chairman, president, and CEO of Starbucks and the author of the New York Times bestseller Pour Your Heart Into It.

JOANNE GORDON is a former Forbes writer and contributing editor who has spent more than a decade profiling companies and business leaders for numerous publications and in five previous books.