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The End of Big

Nonfiction: Business / Economics
Unabridged   9 hour(s)
Publication date: 04/23/2013

The End of Big

How the Internet Makes David the New Goliath

Available from major retailers or BUY FROM AMAZON
Audio CD ISBN:9781622311316
Digital Download ISBN:9781622311323


Internet pioneer and Harvard Kennedy School lecturer Nicco Mele draws on nearly twenty years of experience to explore the consequences of revolutionary technology.

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Product Description

Radical connectivity—our ability to connect instantly, constantly, and globally—is altering the exercise of power with dramatic speed and reshaping our biggest institutions. Governments, corporations, centers of knowledge, and expertise are eroding before the power of the individual. In some cases this is a positive development, but as Mele reveals, the promise of the Internet comes with a troubling downside. He asks: How do we trust information when journalists are replaced by bloggers, phone videos, and tweets? Will the collapse of two-party government bring us qualified leaders or demagogues and special-interest-controlled politicians? When web-based micro-businesses can out-compete major corporations, who enforces basic regulations—product safety, privacy protection, fraud, and tax collection?

Unless we exercise deliberate moral choice over the design and use of technologies, Mele contends, we doom ourselves to a future that tramples human values, renders social structures chaotic, and destroys rather than enhances freedom. Both hopeful and alarming, thought-provoking and passionately-argued, The End of Big is an important book about our present—and our future.


“[Sean Runnette’s] smooth delivery makes him a great narrator for this audiobook. He easily maintains listeners’ attention with his gentle but firm voice as he navigates the text seamlessly.”

“Runnette sounds . . . like he is having an intimate meeting with a small group of people. . . . His voice is pleasing to the ear, soft, and mellifluous. . . . Runnette’s low-key reading makes the title not only easy to follow but down-right compelling.”

“Sean Runnette’s varied tones make Mele’s intricate arguments easy to follow.”
      —Library Journal

“Well worth hearing and contemplating.”
      —Audiobooks Today

Author Bio

NICCO MELE is an adjunct professor at Harvard’s Kennedy School of Government and an expert on political campaigns in the digital world. His firm, EchoDitto, is a leading Internet strategy consulting company working with a long list of Fortune 500 companies, non-profit institutions, and individuals.

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