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It's Not Luck

Nonfiction: Buisness
Unabridged   8.5 hour(s)
Publication date: 03/18/2014

It's Not Luck

Marketing, Production, and the Theory of Constraints

Available from major retailers or BUY FROM AMAZON
Audio CD ISBN:9781622313976
Digital Download ISBN:9781622313983


Learn more about the powerful techniques first presented in the bestselling business novel, The Goal.

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Product Description

Using the unique business-novel format, It’s Not Luck continues the story of The Goal protagonist Alex Rogo as he navigates a new set of challenges facing the now over-diversified and under-profitable UniCo, where he has risen to the rank of division manager.

With an engaging voice and dynamic plot, Goldratt shows how to apply his Theory of Constraints (TOC) to achieve ongoing improvement in sales and marketing, inventory control, and production distribution. In addition, he introduces techniques for successful conflict resolution on both a business and a personal level.

Author Bio

ELIYAHU M. GOLDRATT (1947-2011) was an Israeli physicist, inventor, and philosopher whose unconventional approach to business management made him one of the most sought-after consultants in the world. Through his lectures and writings, as well as his work with such corporations as General Motors, Ford, Proctor & Gamble, and AT&T, Dr. Goldratt’s groundbreaking theories continue to teach businesses to re-examine their basic assumptions in order to compete effectively in the new global marketplace.

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